AI Insights · Timothy · April 2022
Top 5 Horror Games in the UK: Q1 2022 Performance Overview
Discover the performance trends of the top 5 horror games in the UK for Q1 2022, including downloads, revenue, and active users.
In the first quarter of 2022, the top 5 horror games on a unified platform in the United Kingdom showcased varied performance trends. Here's a closer look at how each game fared in terms of downloads, revenue, and active users.
The Baby In Yellow from Team Terrible saw a significant fluctuation in weekly downloads, peaking at 26K in the week of January 31. Weekly revenue increased gradually, reaching approximately $121 in the week of February 21, while weekly active users rose to 79K in early March before declining to 56K by the end of the quarter.
Five Nights at Freddy's AR by Illumix, Inc. experienced a decline in weekly downloads from 22K in early January to around 4.9K by late March. Revenue peaked at $8.6K in late January and then steadily decreased to about $1.6K by the end of March. Active users also saw a downward trend, starting at 62K in early January and dropping to 21K by the end of the quarter.
Granny from Dennis Vukanovic maintained a steady download rate, with a notable peak of 21.5K in mid-February. The game maintained a consistent number of weekly active users, starting at 73K in late December and ending the quarter at 59K.
Hello Neighbor by tinyBuild LLC saw a decrease in weekly downloads, starting from 21K in late December and dropping to approximately 7.5K by the end of March. Revenue fluctuated throughout the quarter, peaking at around $2.5K in mid-February. Active users started at 71K in late December and decreased to 34K by the end of the quarter.
Blue Monster: Stretch Game from Doan Thanh saw a sharp decline in weekly downloads from 88K in late December to around 4.1K by the end of March. The number of active users also decreased significantly, starting at 81K in early January and dropping to 16K by the end of the quarter.
These performance trends highlight the dynamic nature of the mobile gaming market, particularly within the horror genre. For more detailed insights and data, visit Sensor Tower.